Projects
Find more information about my professional experience on LinkedIn
Led Digital Transformation with DXP E-Commerce Rollout
Manufacturing
Drove the complete go-to-market strategy for the company's first digital purchasing platform, successfully transitioning key partners to a new self-service model. I translated complex inventory data and business needs into a simple, human-centered purchasing journey that accelerated product adoption.
Consolidated Product Data into a Single PIM Platform
Manufacturing
Established the company's single source of truth for product storytelling by creating its first centralized PIM system. I orchestrated the complex process of unifying and enriching data for 50,000+ products, enabling precise, consistent, and compelling product narratives to flow to our new DXP and partner channels for the first time.
Championed Customer Success Through Intuitive Onboarding
Manufacturing
Maximized product adoption and long-term retention by designing the complete onboarding journey for a new digital platform. I synthesized customer insights to create a suite of member-facing content and educational materials that translated a complex new workflow into a simple, human-centered experience.
Made a Product's Value Clear and Compelling
Manufacturing
Owned product storytelling by reframing technical details into benefit-driven messages that were relevant to end-users. I turned these core messages into practical sales kits and marketing materials that broke down complex features into simple benefits. This gave our partner teams the confidence to have more effective customer conversations, enabling us to tell a clear, compelling story in the market.
Crafted the Onboarding Journey to Scale a Consumer Mobile App
SaaS Technology
Developed educational materials and campaigns to highlight the app’s convenience and value, partnering with creative teams to produce signage, digital assets, and promotional offers. Crafted how-to resources that made adoption effortless for new users.