DRIVING DIGITAL INNOVATION FOR LEGACY MOTOR CLUB
I bring a builder's mindset and a fan's passion to digital platforms, combining hands-on experience in website and app development with a deep understanding of what drives engagement, loyalty, and sponsor value in modern motorsports. My goal is to help Legacy Motor Club create digital experiences that are fast, connected, and unforgettable for fans and sponsors alike.
What I Bring to the Table
Proven Track Record
I've spearheaded projects that have exponentially grown app users and website traffic.
Digital Experience
I've led the day-to-day operation and maintenance of websites for multiple large manufacturers.
Future Driven
I look past what others are doing now and seek to leverage new technologies in innovative ways.
Fan's Perspective
I've been a NASCAR fan for 20+ years and know how to reach and engage with other fans.
What I've Done
I am an experienced digital platforms leader with a strong background in website management, mobile app engagement, and digital platform development for fast-moving brands.
I've successfully led cross-functional collaboration, QA testing, and vendor management to deliver seamless, data-informed fan and customer experiences.
I am skilled in building and maintaining CMS platforms, integrating analytics, and driving measurable growth across complex digital ecosystems.
Experience at a Glance
- Years Managing Websites
- 6+
- Pages Developed
- 10,000+
- Avg. Traffic Increase
- +25%
- Platforms
- Wordpress, Shopify, Sitecore, Optimizely
Website Management
At Ingersoll Rand and Solve Industrial Motion Group, I oversaw the development and day-to-day performance of the company's digital platforms, ensuring the website remained fast, organized, and seamlessly integrated with the tools that powered marketing and customer engagement.
- Managed ongoing website performance and stability through regular CMS and plugin updates, Core Web Vitals optimization, and error monitoring to maintain peak load speed, mobile responsiveness, and uptime reliability
- Created intuitive, user-focused navigation and taxonomy plans for manufacturer websites, enhancing site structure to ensure product detail pages were within three clicks of the homepage and improving discoverability across over thousands of SKUs
- Performed user access management tasks as well as deployed and maintained plugins, themes, and integrations that enhanced website functionality, including GA4, Google Tag Manager, and email/marketing automation tools
Feature Development
At Ingersoll Rand and Solve Industrial Motion Group, I helped plan and build new website features, working from early strategy through final testing to make sure every update improved performance, usability, and overall customer experience.
- Developed strategic roadmaps for website feature evolution, aligning long-term enhancements with business goals, customer engagement, and emerging technologies to ensure scalability, maintainability, and performance.
- Scoped and defined requirements for new features and integrations, translating stakeholder input into actionable specifications and wireframes while coordinating with internal teams and external vendors to deliver on-time, technically sound releases.
- Led QA and cross-environment testing for new features and platform updates, validating functionality and responsiveness while identifying and resolving issues before deployment to maintain a stable, high-performing user experience.
Mobile App Management
At Passport Labs, I helped shape the growth of the Passport Parking app by blending design, branding, and hands-on collaboration with developers to create user-friendly, locally resonant mobile experiences.
- Led UI/UX design for the Passport Parking app, incorporating user feedback to develop features that provided a seamless experience when paying for parking by app.
- Created unique brands for private label mobile applications for parking that resonated with residents, including ParkSLC, ParkWhitePlains, and ParkVictoria.
- Collaborated closely with developers to rigorously test new app updates to ensure a smooth user experience and promptly address any issues before release.
What I Could Improve
Create a Digital Hub
Transform the Legacy Motor Club website into a dynamic, data-driven digital hub that personalizes content and uses interactive storytelling to both engage fans and better showcase and educate them about the team's sponsors.
Better Integrate Digital Touchpoints
Improve integration among the team's website, e-commerce store, and social media channels to create a seamless fan journey where content, community engagement, and merchandise come together in a single, connected experience.
Foster a Seamless Digital Experience
Create a digital fan rewards program that connects the team's website, e-commerce store, and social media channels to incentivize engagement, rewarding fans for actions like following, sharing, and purchasing to build loyalty and deepen their connection to the team.
Develop Marketing Analytics & Tracking
Improve marketing analytics and build integrated dashboards to enable real-time KPI tracking, performance benchmarking, and actionable insights that guide fan engagement and sponsor activation strategies.